solaritystudio
Build a profitable freelance website business.
Free tools, articles and practical playbooks for freelance developers and small studios — to price, sell, and deliver better projects.
Is this you?
Are you...
Brand new to websites + freelancing and want a clear path to your first paid project?
A designer or developer who wants better clients without cold calling or spammy DMs?
Constantly rebuilding your portfolio, but your website isn’t turning visitors into inquiries?
Pricing and proposals feel like guesswork — and you want to scope + quote confidently?
Projects feel messy (scope creep, endless revisions) and you want a simple, repeatable process?
You’re getting traction and want systems to deliver faster, raise rates, and reduce stress?
If any of these challenges resonate... you're in the right place.
Why this exists
This site is a toolbox + playbook for building a freelance website business.
I’m Seb — a designer/developer who’s built websites for clients and learned the hard way what makes projects profitable: clear scope, confident pricing, and simple systems that turn good work into steady demand.
- Practical tools, not theory — calculators, checklists, and templates that remove guesswork.
- A first-client roadmap if you’re new, plus better-client positioning if you’ve already built sites.
- No cold outreach required — build a site + offer that earns trust and converts.
Start here
Want to learn how to land better clients?
If you can build websites but want better clients and smoother projects, this is for you.
Use calculators + scope frameworks to stop guessing and start charging sustainably.
- Hourly + project-based pricing tools
- Buffers for risk, revisions, and overhead
You don't need to be the best designer or developer to run a consistently profitable freelance business.
- Learn how to position yourself
- Portfolio and messaging checklists
Checklists and decision tools that keep projects organized and clients confident.
- Client onboarding + handoff prompts
- Audit and QA checklists for launches
Here's a secret:
I'm not the best developer or designer. And yet, I charge more for my websites than 95% of other freelancers.
How can I charge more than developers who are objectively and technically more proficient than me?
Simple. The client doesn't give a shit what tech stack you use. They don't care if you know ThreeJS or if you use a headless CMS instead of Wordpress. They want you to solve a problem for them, and be pleasant to work with that. That's it.
Position yourself correctly, and clients will beg to work with you.
- You probably already have the skills to make $3-5k websites.
- Get out of tutorial hell and simply package your existing skills better.
- Learn how to package your offer correctly so clients beg to work with you.
Want the full client system?
If you’re ready to stop chasing clients, this course walks you step-by-step through positioning, pricing, portfolio, and a simple acquisition system.
What’s included
- Client positioning & offer clarity
- Portfolio that actually converts
- Pricing confidence for $1k–$3k projects
- A simple client acquisition system
- Decision tools & checklists
Built for freelance developers & designers.
Free library
Tools built for freelance web projects
Helpful tools. Register any time to unlock all the free tools in the library.
Price projects confidently and sustainably.
Estimate project pricing based on time, overhead, and profit so you stop guessing and start charging in a way that supports long-term sustainability.
Calculate your own hourly + project rates so you can charge accurately.
A project-focused pricing calculator that helps you determine flat project rates based on income goals, capacity, time off, billable assumptions, and risk buffers.
Easily make custom proposals for clients.
A modular proposal builder for solo founders, freelancers, and small studios. Build a reusable service library, assemble phases, choose pricing tiers, and generate a clean client-ready presentation view with clear totals.
Immediately unlock Pricing Calculator
Price projects confidently and sustainably.
Estimate project pricing based on time, overhead, and profit so you stop guessing and start charging in a way that supports long-term sustainability.
- Runs entirely in your browser.
- Best for: Pricing, Freelance, Business
- Delivered instantly via email.
- Unsubscribe anytime.
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